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Straits Area Printing April 16, 2013

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Scott Beard
Idea of
the Week
Marketing Tip
Uncommon Product
of the Week
Tech Tip

Save time by linking layers.

Throughout the Years

Start Spreadin’ the Word!

What the Font
A Message From Scott Beard
A Seed of Honesty

An elderly business president had a difficult time choosing a successor to take over his business, so he decided to invite all of the promising followers to a meeting. He said "I'm getting ready to retire and need to choose the next leader for our organization. As part of my decision, I'm going to give each of you a very special seed. I want you to plant it, water it, and nurture it as you would do to our business throughout the next year. Then I want to see what you've grown from the seed I've given you, and I will select your next leader."

Eventually the time came for the team to present their plants to the president. The room was full of a variety of beautiful plants in different shapes and sizes, except for one man, whose pot was empty. The president took notice of his empty pot immediately and asked him what happened. The man was very embarrassed, but told the president that no matter how much he watered or fertilized his plant, it never did grow.

The president congratulated the man with the empty pot on becoming the new leader. The room became silent as the president told the group, "I gave you all boiled seeds that would not grow. Rather than being truthful admitting your failure to grow the seed I gave you, many of you acted deceitfully substituting another seed for the one I gave you."

Here's the way I see it: Albert Einstein said it best, "Whoever is careless with the truth in small matters cannot be trusted with important matters." If you're looking for an honest, straight-forward printing partner you can trust, we look forward to hearing from you.

Scott Beard
Idea of the Week
Resizing Multiple Layers at One Time

Here's a real timesaving tip for Photoshop that enables you to resize objects or text on multiple layers all at the same time. Just link together the layers you want to resize, then press Command-T (Macintosh) or Control-T (Windows) to bring up the Free Transform bounding box. Hold the Shift key (to constrain proportions), then grab any of the bounding box handles and drag. As you drag, all of the linked layers will resize at the same time.

See more great ideas like this!
Click here to visit the Straits Area Printing Ideas Collection.

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Marketing Tip
Tell Your Story with a Timeline

If you're looking for a creative way to provide an overview of your business milestones throughout the years and highlight the growth of your products and services, consider creating a corporate timeline. Here are a few timeline ideas to consider:
  • Photos are a great way to tell a story. Include historical pictures of your business location(s), products, and customers using your products or services.

  • Highlight popular products from various decades in history.

  • Show any changes or evolutions to your company logo, name, tagline, etc.

  • Feature major changes in staff members and/or company founders.

  • Highlight major accomplishments, such as the year you reached X number of customers or expanded into X locations.

  • Get inspiration from other companies who use timelines in their marketing, such as John Deere, General Motors, Coca-Cola, etc.

  • Research old news articles about your industry and your company thru Google's News Archive, which lists articles dating back to 1856.

  • Maintain a file of significant events moving forward so you can continue to easily update your timeline.
If you need creative ideas for additional ways to tell your business story, we're here to help, and we look forward to hearing from you.

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Uncommon Product
Business Announcement Cards

When many people think of announcement cards, they think of personal celebrations such as graduations, babies, or weddings. However, announcement cards are also a great tool that can help promote your business.
From new product launches, corporate anniversaries, company picnics, upcoming sales or promotions, new employees, moving information, awards banquets, retirement parties, and other celebratory events, announcement cards are a great way to help promote your big news.

Here are a few ideas for creative announcement cards:
  • When creating save the date announcements for upcoming events, consider including a sticker for recipients to add to their calendar as a convenient added reminder.

  • Personalize new employee announcements by including a professional photo and a copy of their business card.

  • Create excitement when announcing new products by designing your announcement with a tear-away coupon or exclusive offer that encourages your recipients to try it.

  • Increase awareness without increasing postage by creating your announcement card as a statement stuffer you can insert into regular mailings.

  • Consider creating a "grand opening" or "we're new to the neighborhood" announcement card designed as a door hanger to let area residents and businesses know you are new in the area and encourage them to stop by.
If you have something exciting to announce, we'd love to help you get the word out. Stop by today!

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Tech Tips
Help with Fonts

Fonts are a very important element in your print materials. However, unless you are a graphic designer, the use of fonts can often be overwhelming. Here is a website you may find helpful when creating your next print document.

WhatTheFont can identify fonts you’ve seen and may not know what it is. Simply submit an image to WhatTheFont to find the closest match in their database, or submit your image to their forum of font enthusiasts.

In addition, if you’re looking for a font resource, hosts the world’s largest collection of fonts. can help you find fonts for a project, try fonts before buying, and organize fonts you like.

If you have questions or need advice on font use, give us a call us anytime. Our creative experts are eager to offer a helping hand!

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